I had never broken down in my head, or on paper for that matter, what the basics of a sign are...
1) It must be a thing
2) Must refer to something else
3)Must be understood by everyone
I think it is amusing how as designers we try so hard to be new, and different, and inventive, which is not a bad thing... but bottom-line, no matter how evolved a design is, if we are not communicating successfully and in a way everyone can interpret and understand, its not worth anything.
Finding the balance between the two in the accomplishment.
